Increase Sales with an Art Marketing Tip from Artist Meg Black
This article is re-posted by permission from Renee Phillips’s blog. Renee Phillips is an artists’ advocate & mentor who provides artists with the knowledge & opportunities to achieve their highest potential in career consultations, her books & articles. As Director of Manhattan Arts International, www.ManhattanArts.com, a creative community of art professionals, she promotes artists & organizes exhibitions. She is the author of several books and maintains two additional blogs.
Meg Black is a TAFA Member. Visit her profile on TAFA.
|Meg Black’s artwork displayed “in situ” helps prospective buyers visualize her art work in their own environment.|
Meg Black is an experienced painter, having been a practicing artist painting with pulp and handmade paper for over 30 years. About her art she states, “My work expresses my interests in nature and the environment. When considering nature, I do not try to copy the natural world as I see it but, rather, as I feel it.” Black is the recipient of many awards including those from Manhattan Arts International.
When searching for better ways to promote and sell her art work on line, she learned about “in situ” which means “in its original place”. She explains, “for my purposes, this refers to copying and pasting a work of art into a photograph of a living environment — either home or office.”
How She Did This
“I purchased photos on-line from a commercial site such as istock photo or Shuttterstock. I chose photographs that are at a straight-on front view. I recommend you avoid photographs with angles or distortions. Choose those that have little background colors or objects that will compete with your work. Make sure the photographs are evenly lit. This way, your work can be pasted into the photo.” For this part of the process Black uses Photoshop Elements 10. “In Photoshop I can further manipulate the photo by toning down existing colors and adding my own objects to it or by erasing existing objects from the photograph.
|Prospective buyers can visualize Meg Black’s perfect painting to place above their fireplace.|
She adds, “You can re-use photos over and over again; I just change the work I’ve copied into the photo and Photoshop a print into it. So, make sure to place the original photograph you purchased on-line in a separate folder so that you don’t lose the original photograph.”
A Marketing Tip Worth the Time and Effort
This simple idea can make a huge difference to prospective buyers who want to get an idea of how your art work could possible look in their home or office. They can quickly see the scale of your artwork relative to their furnishings. I can imagine going a step further and acquiring images directly from prospective clients including home owners, real estate brokers, art consultants, CEO’s, etc.
Meg Black states, “This idea requires some time and effort and is well worth it. Each photograph costs between $9 and $15 dollars but the peace of mind that I am using royalty free photographs is well worth the cost.”
She cautions, “There have been incidents where artists have been sued for using photographs off the internet without permission of the photographer. Avoid the potential for this infringement at all costs. Not only is it illegal to use copyrighted material, but it is unfair not to pay the photographer for their work.
I hope you are inspired by Meg Black’s suggestion. Look around. Do you have the ideal wall in your home? What about your neighbor’s home?
You can see more examples of this idea on Meg Black’s blog. She also plans on adding an “On the Wall” page on her new web site.
Artists Helping Artists
Do you have any art marketing tips you would like to share?
Renee Phillips is always looking for new features and for ways to connect with other artists. Do visit her blog and make yourself known over there. We thank her for allowing this re-post!
Feel free to leave comments here, too. Meg’s work is unique and many of you might have questions about her technique or what she has available for purchase. She is friendly and will be pleased to respond.
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